pf-ad-copy: AI-Powered Ad Copy & Landing Page Generator

Generate platform-ready ad copy for Google Ads, Facebook/Meta, LinkedIn, and Twitter — plus complete, responsive HTML landing pages — with deep advertising domain knowledge, FTC compliance screening, and A/B testing methodology.

Installation

1. Download the pf-ad-copy.plugin file
2. Open Claude Desktop and navigate to Settings > Plugins
3. Click Install Plugin and select the downloaded .plugin file
4. The plugin will be installed and available immediately

Note: All data stays local on your machine. No external API calls or cloud storage required.

Why This Exists

Professional ad copywriting is expensive and slow. Popular SaaS tools charge:

• Jasper: $348–$828/year
• Copy.ai: $288–$588/year
• Anyword: $468–$948/year

pf-ad-copy eliminates those costs while giving you complete data privacy and control. Generate unlimited ad variants included with your subscription, with no features held behind paywalls.

What's New in v1.2 — AI-Generated HTML Landing Pages

v1.2 adds the ability to generate complete, browser-ready HTML landing pages — not just copy, but fully designed pages:

• Responsive HTML/CSS Landing Pages: Single-file, self-contained HTML pages with embedded CSS and JavaScript — ready to preview in any browser or deploy directly
• Modern Minimal Design System: Inter font, 8px grid spacing, mobile-first responsive layout (640px/1024px breakpoints), WCAG AA accessible
• Conversion-Optimized Layout: F-pattern layout, sticky mobile CTA, 3× CTA repetition (hero, after benefits, final section), above-the-fold hero optimization
• Brand Color Integration: Automatically pulls colors from your brand profile and applies as CSS custom properties — customize by editing 3 lines
• Scroll Animations: Subtle fade-in-on-scroll for benefits and testimonials, CTA hover effects, FAQ accordion — all respecting prefers-reduced-motion
• Dual Output: Generates both a DOCX copy document (for review/editing) and an HTML landing page (for preview/deployment)
• Section Architecture: Navbar → Hero → Social Proof Bar → Benefits Cards → Testimonials → FAQ Accordion → Final CTA → Footer with FTC disclosures

Previous: v1.1 — Deep Domain Knowledge

• Copywriting Frameworks: Every ad applies a named framework (AIDA, PAS, BAB, 4Ps, FAB, StoryBrand)
• FTC Compliance Screening: Automatic scanning for regulated claims with compliant alternatives
• Persuasion Psychology: Cialdini's 6 principles and cognitive biases systematically applied
• Industry Benchmarks: CTR, CPC, and conversion rate benchmarks for 16+ industries
• Statistical A/B Testing: Sample size calculators, testing protocols, and common mistakes to avoid
• StoryBrand Brand Profiling: Brand archetypes, tone spectrum positioning, competitive positioning
• Quality Scoring: 8-criterion rubric scoring every output
• Centralized Knowledge Base: ad-copy-kb skill with authoritative advertising domain knowledge

Quick Start

1. Initialize workspace: ad-copy-setup

   • Creates folders, selects industry, sets compliance level

2. Create brand profile: ad-copy-brand-profile

   • StoryBrand-guided profiling with archetype, tone spectrum, and framework recommendations

3. Generate ad copy: Choose one or run the full pipeline

   • ad-copy-google-ads – 15 RSA headlines + 4 descriptions with Quality Score optimization
   • ad-copy-social-ads – Framework-tagged ad sets for Facebook, LinkedIn, Twitter
   • ad-copy-landing-page – Framework-driven copy + complete responsive HTML landing page
   • ad-copy-ab-variants – 6+ variants with statistical testing methodology
   • ad-copy-kb – Look up advertising domain knowledge

4. Download & Use: Word documents (.docx) for copy review, HTML files for landing page preview/deployment

Commands

Command	Purpose	Output
ad-copy-setup	Initialize workspace with industry + compliance	config.json, folder structure
ad-copy-brand-profile	StoryBrand-guided brand voice profiling	brand-profile.json
ad-copy-google-ads	Generate Google Ads copy (RSA-optimized)	google-ads-copy.docx
ad-copy-social-ads	Generate framework-tagged social ad copy	social-ads-copy.docx
ad-copy-landing-page	Generate landing page copy + HTML page	landing-page-copy.docx + landing-page.html
ad-copy-ab-variants	Create statistically-grounded A/B variants	ab-variants.docx
ad-copy-kb	Look up advertising domain knowledge	On-screen reference
ad-copy-full	Run entire pipeline	All of above
ad-copy-status	Check workspace progress	Status dashboard

Skills

Skill	Purpose	v1.1 Enhancements
ad-copy-setup	Workspace initialization	Industry selection, compliance flags, benchmark preview
ad-copy-brand-profile	Brand voice capture	StoryBrand framework, archetypes, tone spectrum, competitive positioning
ad-copy-google-ads	Google Ads generation	RSA optimization, Quality Score awareness, FTC screening, industry benchmarks
ad-copy-social-ads	Social ad generation	Framework tagging, persuasion layering, updated platform specs, FTC endorsement awareness
ad-copy-landing-page	Landing page copy + HTML	Framework selection matrix, FAB benefits, cognitive bias application, objection-handling FAQ, responsive HTML/CSS page generation, brand color integration, scroll animations, sticky mobile CTA
ad-copy-ab-variants	A/B variant creation	Framework swap strategy, statistical testing methodology, FTC urgency compliance
ad-copy-kb	NEW Knowledge base	Copywriting frameworks, platform specs, FTC compliance, Cialdini principles, benchmarks, power words, quality rubric

Domain Knowledge Coverage

Copywriting Frameworks

Framework	Source	Application
AIDA	E. St. Elmo Lewis (1898)	Landing pages, long-form ads
PAS	Dan Kennedy, direct-response tradition	Social ads, retargeting
BAB	Storytelling / Joseph Campbell	Testimonial ads, case studies
4Ps	Direct-response copywriting	Google Ads, conversion copy
FAB	Product marketing	Benefits sections, product ads
StoryBrand	Donald Miller	Brand messaging, landing pages

FTC Compliance

Regulation	Coverage
FTC Act Section 5	Substantiation doctrine, materiality test, net impression standard
16 CFR Part 255	Endorsement Guides (2023 update) — disclosure requirements
FTC .com Disclosures	Digital advertising disclosure placement rules
CAN-SPAM Act	Email-adjacent ad copy requirements

Persuasion Psychology

Framework	Source
6 Principles of Persuasion	Robert Cialdini, "Influence" (1984)
Loss Aversion	Kahneman & Tversky (1979)
Cognitive Biases	Anchoring, framing, bandwagon, decoy, endowment, peak-end, Zeigarnik

Industry Benchmarks

Source	Industries Covered
WordStream/LOCALiQ 2024	16 industries (Google Ads CTR/CPC/CVR)
WordStream 2024	13 industries (Facebook/Meta CTR/CPC/CVR)

What It's an Alternative To

Tool	Cost	Data Privacy	Domain Knowledge	FTC Compliance
Jasper	$348–828/yr	Cloud	Generic templates	None
Copy.ai	$288–588/yr	Cloud	Generic templates	None
Anyword	$468–948/yr	Cloud	Performance prediction	None
pf-ad-copy	Included	Local	Frameworks + benchmarks	Auto-screening

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AI-Powered Features

• Framework-Based Copy Generation: Applies named copywriting frameworks (AIDA, PAS, BAB, 4Ps, FAB, StoryBrand) to all ad types with explicit framework tagging for each generated variant
• FTC Compliance Screening: Automatically scans ad copy for problematic claims (unsubstantiated "#1" assertions, false "free" offers, health/financial claims) and suggests informed by legal standards alternatives
• Persuasion Psychology Layering: Systematically applies Cialdini's 6 principles (reciprocity, authority, social proof, scarcity, commitment, liking) and cognitive biases (anchoring, loss aversion, framing) to increase persuasiveness
• Quality Score Optimization: Generates Google Ads headlines strategically allocated across 8 categories (keyword-match, value-prop, benefit, CTA, trust, urgency, brand, differentiator) with character count enforcement and Quality Score awareness
• Industry Benchmark Contextualization: Calibrates output against 16+ industries with WordStream/LOCALiQ 2024 data (CTR, CPC, conversion rates) for realistic performance expectations
• A/B Testing Methodology: Generates 6+ variants using statistical testing protocols, sample size calculators, and testing duration rules with testable hypotheses for each variant
• Platform-Specific Optimization: Enforces current character limits and formatting specs for Google Ads (RSA), Facebook/Meta, LinkedIn, Twitter/X, and landing pages with platform-aware copy variations
• AI-Generated HTML Landing Pages: Produces complete, self-contained responsive HTML/CSS pages with modern minimal design, brand color integration via CSS custom properties, scroll animations, sticky mobile CTA, FAQ accordion, and WCAG AA accessibility — ready to preview in any browser or deploy directly
• StoryBrand Brand Voice Profiling: Captures brand identity through StoryBrand archetypes, tone spectrum positioning, and competitive differentiation with personalized framework recommendations

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Feature Comparison

Feature	pf-ad-copy v1.2	Jasper	Copy.ai	Anyword
Google Ads copy (RSA-optimized)	✓	✓	✓	✓
Social ad copy (framework-tagged)	✓	Partial	Partial	Partial
Landing page copy (conversion science)	✓	✓	✓	Limited
HTML landing page generation	✓	✗	✗	✗
A/B variant generation (statistical)	✓	Limited	Limited	Limited
Copywriting framework application	✓	✗	✗	✗
FTC compliance screening	✓	✗	✗	✗
Cialdini persuasion layering	✓	✗	✗	✗
Industry benchmarks (16+ industries)	✓	✗	✗	Limited
Quality scoring rubric	✓	✗	✗	Limited
StoryBrand brand profiling	✓	✗	✗	✗
Brand voice control	✓	✓	✓	✓
Offline/local operation	✓	✗	✗	✗
No paywalls	✓	✗	✗	✗

Estimated Cost per Use

Disclaimer: Token estimates are approximate and based on typical usage patterns measured from skill prompt sizes. Actual costs vary with input data size, conversation length, and complexity. Estimates use Claude Sonnet 4.6 pricing ($3/1M input, $15/1M output). Cowork and Claude Desktop subscription users (Pro/Max/Team) are not charged per-token — these estimates apply only to direct Anthropic API usage. Running stages individually in fresh sessions uses fewer input tokens than running the full pipeline sequentially, because pipeline mode accumulates conversation history across stages.

Per skill (run individually in a fresh session):

Stage	Skill Prompt	User Input	Total Input	Output	Est. Cost
ad-copy-kb	~5.9K	~800	~9.5K	~5.9K	~$0.12
ad-copy-landing-page	~6.0K	~800	~10.2K	~6.0K	~$0.12
ad-copy-brand-profile	~2.4K	~800	~6.1K	~3.0K	~$0.06
ad-copy-ab-variants	~3.4K	~800	~7.3K	~3.4K	~$0.07
ad-copy-google-ads	~2.6K	~800	~6.4K	~3.0K	~$0.06
ad-copy-social-ads	~3.0K	~800	~6.9K	~3.0K	~$0.07
Standalone total			~46.5K	~24.4K	~$0.51

Full pipeline (all stages in one session — context accumulates):

Stage	Base Input	+ History	Total Input	Output	Est. Cost
ad-copy-kb	~10.2K	0	~10.2K	~5.9K	~$0.12
ad-copy-landing-page	~10.2K	~6.7K	~17.0K	~6.0K	~$0.14
ad-copy-brand-profile	~6.6K	~13.5K	~20.2K	~3.0K	~$0.11
ad-copy-ab-variants	~7.7K	~17.3K	~25.0K	~3.4K	~$0.13
ad-copy-google-ads	~6.8K	~21.6K	~28.4K	~3.0K	~$0.13
ad-copy-social-ads	~7.3K	~25.4K	~32.6K	~3.0K	~$0.14
Pipeline total			~133.3K	~24.4K	~$0.77

Running the full pipeline once typically costs $0.54–$1.00 in API tokens (Claude Sonnet 4.6).

Known Limitations & Workarounds

Limitation	Impact	Workaround	Planned Fix
AI-generated copy requires human review	Quality varies	Refine brand profile; use quality scoring	v1.2: Industry templates
Character limits occasionally imprecise	Edge cases	Review in Word and trim	—
No real-time ad performance data	Can't predict winners	Use A/B testing methodology	v1.9: Performance dashboard
English only	Not multilingual	Translate output	v1.5: Multi-language
No direct platform integration	Manual copy-paste	Use Word docs as intermediary	v2.0: API integration
FTC screening is guidance, not legal advice	Not a substitute for legal review	Consult attorney for regulated industries	—
Industry benchmarks are averages	Individual results vary	Use as directional reference	v1.2: Custom benchmarks

Requirements

• Python 3.7+
• python-docx (installed automatically)
• Claude API access via Claude Code plugin
• ~5 minutes for initial brand profile setup

Version History

Version	Date	Theme
1.0	2026-03-04	Initial release — 6 skills, 8 commands
1.1	2026-03-15	Deep Domain Knowledge — frameworks, FTC, psychology, benchmarks, KB
1.2	2026-03-20	AI-Generated HTML Landing Pages — responsive design, brand colors, conversion optimization

Important Disclaimers

• AI-Generated Content: This plugin uses AI (LLM) technology which can produce inaccurate or incomplete outputs. All content should be treated as a starting point and reviewed for accuracy before use.
• Not Professional Advice: Outputs do not constitute legal, financial, tax, medical, or other professional advice. Consult qualified professionals before making decisions based on generated content.
• No Compliance Guarantee: References to industry standards, regulations, or guidelines are for informational purposes only. This plugin does not guarantee compliance with any law or regulation. Users are responsible for verifying all outputs meet their specific regulatory requirements.
• No Endorsement or Affiliation: Mention of third-party products, standards, or organizations does not imply endorsement, partnership, or certification by those entities.