Brand Voice Manager (pf-brand-voice) v1.1

Brand voice guides and tone checking included with your subscription.

Installation

1. Download the pf-brand-voice.plugin file
2. Open Claude Desktop and navigate to Settings > Plugins
3. Click Install Plugin and select the downloaded .plugin file
4. The plugin will be installed and available immediately

Note: All data stays local on your machine. No external API calls or cloud storage required.

What's New in v1.1 — Deep Domain Knowledge

Version 1.1 transforms the Brand Voice Manager from a generic content tool into an professionally structured brand strategy system backed by authoritative frameworks from linguistics, marketing science, and rhetoric:

• New: Centralized Knowledge Base (brand-voice-kb) — 300+ lines of authoritative domain knowledge including Aaker's Brand Personality Spectrum, Cialdini's Persuasion Principles, StoryBrand SB7, Halliday's Register Theory, readability metrics (Flesch, Gunning Fog, SMOG), and 14 academic/professional references
• Enhanced Tone Analysis — Content is now analyzed against a four-axis model (Formality, Warmth, Authority, Energy) with quantified readability scores
• Proven Messaging Frameworks — Messaging generation now applies StoryBrand, AIDA, PAS, Message House, and Value Proposition Canvas
• Inclusive Language Standards — All skills now reference APA 7th Edition and AP Stylebook inclusive language guidelines
• Channel-Specific Data — Channel guidelines now cite specific platform character limits, optimal post lengths, and tone norms
• 25 Iteration Fixes across all skills documenting specific problems solved and permanent rules applied

Quick Start

1. Install the plugin via Claude Desktop or Cowork
2. Run /brand-voice:setup to initialize your workspace
3. Run /brand-voice:guide to generate your brand voice guide
4. Run /brand-voice:check <content-file> to analyze content against your guide
5. Run /brand-voice:rewrite <content-file> to auto-rewrite off-brand content

Or run /brand-voice:full for setup + guide + messaging framework in one command.

Commands

Command	Description
/brand-voice:setup	Initialize workspace with lifecycle folders, check dependencies, generate config
/brand-voice:guide	Generate a comprehensive brand voice guide DOCX (6 sections + 100+ examples) — now with Aaker personality mapping
/brand-voice:check	Check content against your brand voice guide and score alignment — now with readability metrics and four-axis tone model
/brand-voice:messaging	Generate a messaging framework with elevator pitch, taglines, value props — now applying StoryBrand, AIDA, PAS
/brand-voice:rewrite	Rewrite content to match your brand voice with before/after comparison — now with readability deltas
/brand-voice:full	Run full pipeline: setup → guide → messaging framework
/brand-voice:status	Show workspace status, generated docs, and profile summary
/brand-voice:kb	NEW — Look up brand voice domain knowledge, frameworks, scoring methodology

Skills

Skill	Description	v1.1 Enhancement
brand-voice-setup	Initialize workspace and config	Aaker personality prompts, style guide hierarchy
brand-voice-guide	Generate brand voice guide + profile	4D attribute validation, Aaker mapping, inclusive language
brand-voice-check	Analyze content tone alignment	Four-axis model, readability metrics, severity classification
brand-voice-messaging	Build messaging frameworks	StoryBrand SB7, AIDA, PAS, Cialdini principles
brand-voice-rewrite	Rewrite off-brand content	Readability deltas, plain language standards, inclusive language
brand-voice-kb	NEW — Centralized domain knowledge	10 sections, 14 references, quality rubric

Domain Knowledge Coverage

The v1.1 knowledge base covers:

• Brand Personality: Aaker's 5-dimension model (1997, Journal of Marketing Research)
• Rhetoric: Aristotle's Ethos/Pathos/Logos triangle
• Tone Analysis: Nielsen Norman Group's four-dimension framework, Halliday's register theory
• Readability: Flesch, Flesch-Kincaid, Gunning Fog, SMOG, Dale-Chall formulas with target ranges
• Messaging: StoryBrand SB7, Message House, Value Proposition Canvas, AIDA, PAS
• Persuasion: Cialdini's 7 principles (Reciprocity, Commitment, Social Proof, Authority, Liking, Scarcity, Unity)
• Channel Best Practices: Email, blog, social media (LinkedIn, Twitter/X, Instagram, Facebook, TikTok), website copy, press release
• Language Standards: Federal Plain Language Guidelines, ISO 24495-1:2023, APA 7th Edition inclusive language
• Editorial Standards: AP Stylebook, Chicago Manual of Style

How It Works

Hub-and-spoke architecture: The brand voice guide is your central asset. The knowledge base provides authoritative backing for all operations:

1. Setup (Stage 0): Creates workspace + config with personality framework prompts
2. Guide (Stage 1): Generates guide + profile with Aaker mapping and 4D-validated attributes
3. Check (Parallel): Scores content on four-axis model with readability metrics
4. Messaging (Parallel): Applies StoryBrand/AIDA/PAS frameworks to generate messaging
5. Rewrite (Parallel): Rewrites with readability deltas and plain language standards
6. KB (Reference): All skills reference the centralized knowledge base

What It's an Alternative To

SaaS Tool	Annual Cost	Key Overlap	Not Covered
Writer.com	$150-450/user	Brand voice checking, content rewriting	Team analytics, grammar/spelling, real-time CMS integration
Grammarly Business	$144-240/user	Tone detection	Brand voice guides, messaging frameworks

This plugin is an alternative to the brand voice and tone features. It does NOT include grammar/spelling checking or real-time CMS integration.

Version History

Version	Date	Theme	Key Changes
1.1	2026-03-15	Deep Domain Knowledge	New KB skill, Aaker/Cialdini/StoryBrand frameworks, readability metrics, 25 iteration fixes
1.0	2026-03-04	Initial Release	5 skills, 8 commands, hub-and-spoke architecture

Estimated Cost per Use

Disclaimer: Token estimates are approximate and based on typical usage patterns measured from skill prompt sizes. Actual costs vary with input data size, conversation length, and complexity. Estimates use Claude Sonnet 4.6 pricing ($3/1M input, $15/1M output). Cowork and Claude Desktop subscription users (Pro/Max/Team) are not charged per-token — these estimates apply only to direct Anthropic API usage. Running stages individually in fresh sessions uses fewer input tokens than running the full pipeline sequentially, because pipeline mode accumulates conversation history across stages.

Per skill (run individually in a fresh session):

Stage	Skill Prompt	User Input	Total Input	Output	Est. Cost
brand-voice-kb	~6.4K	~800	~9.9K	~6.0K	~$0.12
brand-voice-guide	~6.9K	~800	~10.6K	~6.0K	~$0.12
brand-voice-rewrite	~4.9K	~800	~8.7K	~6.0K	~$0.12
brand-voice-messaging	~5.0K	~800	~8.7K	~5.0K	~$0.10
brand-voice-check	~5.7K	~800	~9.4K	~4.0K	~$0.09
Standalone total			~47.2K	~27.0K	~$0.55

Full pipeline (all stages in one session — context accumulates):

Stage	Base Input	+ History	Total Input	Output	Est. Cost
brand-voice-kb	~10.4K	0	~10.4K	~6.0K	~$0.12
brand-voice-guide	~10.8K	~6.8K	~17.6K	~6.0K	~$0.14
brand-voice-rewrite	~8.9K	~13.6K	~22.5K	~6.0K	~$0.16
brand-voice-messaging	~9.0K	~20.4K	~29.4K	~5.0K	~$0.16
brand-voice-check	~9.7K	~26.2K	~35.9K	~4.0K	~$0.17
Pipeline total			~115.9K	~27.0K	~$0.75

Running the full pipeline once typically costs $0.53–$0.98 in API tokens (Claude Sonnet 4.6).

Known Limitations

• No grammar/spelling checking (use Grammarly or IDE tools)
• No real-time CMS integration
• Requires python-docx for DOCX generation
• Brand voice profile must be generated before check/rewrite/messaging

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Version: 1.1 | Last Updated: 2026-03-15 | License: Proprietary

Important Disclaimers

• AI-Generated Content: This plugin uses AI (LLM) technology which can produce inaccurate or incomplete outputs. All content should be treated as a starting point and reviewed for accuracy before use.
• Not Professional Advice: Outputs do not constitute legal, financial, tax, medical, or other professional advice. Consult qualified professionals before making decisions based on generated content.
• No Compliance Guarantee: References to industry standards, regulations, or guidelines are for informational purposes only. This plugin does not guarantee compliance with any law or regulation. Users are responsible for verifying all outputs meet their specific regulatory requirements.
• No Endorsement or Affiliation: Mention of third-party products, standards, or organizations does not imply endorsement, partnership, or certification by those entities.