Social Content Generator Plugin

Version 1.1.0 — Batch social media content creation with expert-level engagement psychology, algorithm-aware formatting, and professional content strategy frameworks.

Generate a week of social media posts in 20 minutes.

Installation

1. Download the pf-social-content.plugin file
2. Open Claude Desktop and navigate to Settings > Plugins
3. Click Install Plugin and select the downloaded .plugin file
4. The plugin will be installed and available immediately

Note: All data stays local on your machine. No external API calls or cloud storage required.

Commands

• /social:social-brand-voice — social-brand-voice
• /social:social-content-brief — social-content-brief Command
• /social:social-content-calendar — social-content-calendar Command
• /social:social-content-full — social-content-full Command
• /social:social-content-generate — social-content-generate Command
• /social:social-content-hashtags — social-content-hashtags Command
• /social:social-content-setup — social-content-setup Command
• /social:social-content-status — social-content-status Command
• /social:social-repurpose — social-repurpose
• /social:social-setup — social-content-setup Command

What This Plugin Does

Social Content Generator transforms your weekly content creation workflow from a 3-5 hour manual grind into a 20-minute batch process. Tell it your brand voice and current topics, and it generates platform-optimized posts for Instagram, X, LinkedIn, Facebook, TikTok, and beyond — complete with hashtag recommendations and a structured calendar.

The Workflow

1. Setup — Configure brand identity using the Aaker Brand Personality Model, define content pillars, and set platform-specific preferences
2. Brand Voice — Build a comprehensive voice profile with messaging hierarchy and platform adaptation rules
3. Brief — Generate 5-7 content themes using Content Pillar methodology, Hero-Hub-Hygiene framework, and 80/20 value-to-promotion ratio
4. Generate — Create platform-optimized posts with hook psychology (curiosity gaps, pattern interrupts), Cialdini persuasion principles, and controlled A/B testing
5. Hashtags — Get algorithm-aware hashtag recommendations based on Instagram's 2023 relevance shift, TikTok's keyword-SEO model, and LinkedIn's optimal count research
6. Calendar — Compile everything into a structured DOCX with research-backed posting times, content mix audit, and strategy intelligence
7. Repurpose — Transform existing content (blogs, podcasts, videos) into 5-15 platform-native posts using Content Atomization

Or skip directly to Full Pipeline and generate everything in one command.

Feature Comparison

Feature	Social Content Generator	Buffer	Hootsuite	Sprout Social
Batch post generation	✓ Full	✓ Partial	✓ Partial	✓ Partial
Platform-optimized content	✓ Full	✓ Partial	✓ Full	✓ Full
Hashtag recommendations	✓ Full (algorithm-aware)	✗ None	✓ Partial	✓ Full
Content calendar	✓ Full	✓ Full	✓ Full	✓ Full
A/B post variants	✓ Full (controlled testing)	✗ None	✗ None	✓ Partial
Hook psychology	✓ Full (5 frameworks)	✗ None	✗ None	✗ None
Brand voice profiling	✓ Full (Aaker model)	✗ None	✗ None	✗ None
Content strategy frameworks	✓ Full (Hero-Hub-Hygiene, 80/20)	✗ None	✗ None	✗ None
Content repurposing	✓ Full (atomization)	✗ None	✗ None	✗ None
Engagement psychology	✓ Full (Cialdini principles)	✗ None	✗ None	✗ None
Direct publishing	✗ None	✓ Full	✓ Full	✓ Full
Analytics/reporting	✗ None	✓ Full	✓ Full	✓ Full
Social listening	✗ None	✗ None	✓ Partial	✓ Full
Data privacy (local)	✓ Full	✗ None	✗ None	✗ None
Cost	included with your subscription	$72–$1,200/yr	$1,188–$2,988/yr	$2,988–$5,988/yr

Quick Start Guide

Step 1: Initialize Your Workspace

/social-content:setup

Configure brand identity with Aaker Brand Personality assessment, content pillars, platform preferences, and research-backed posting frequency defaults.

Step 2: Build Your Brand Voice Profile (Optional but Recommended)

/social-brand-voice

Create a comprehensive voice profile using the Brand Voice Chart methodology (Character → Tone → Language → Purpose) and messaging hierarchy.

Step 3: Generate a Weekly Brief

/social-content:brief "Spring menu launch, customer success stories"

Get 5-7 content themes with Hero-Hub-Hygiene tier classification, content pillar alignment, and 80/20 value-to-promotion ratio enforcement.

Step 4: Batch-Generate Posts

/social-content:generate

Creates platform-optimized posts with hook psychology (curiosity gaps, pattern interrupts, open loops), Cialdini persuasion tagging, algorithm-aware formatting, and controlled A/B variants.

Step 5: Get Hashtag Recommendations

/social-content:hashtags

Algorithm-aware hashtags using Instagram's 2023 relevance model, TikTok's keyword-SEO discovery, and LinkedIn's optimal count research.

Step 6: Create Your Content Calendar

/social-content:calendar

Structured DOCX with research-backed posting times (Sprout Social 2024), content mix audit, and weekly strategy intelligence.

Or Just Run Everything at Once

/social-content:full "Spring menu launch, customer success stories"

Repurpose Existing Content

/social-repurpose

Transform a blog post, podcast, or video into 5-15 platform-native social posts using Content Atomization.

Command Reference

Command	Purpose	Arguments
/social-content:setup	Initialize workspace and brand config	None
/social-brand-voice	Build comprehensive brand voice profile	None
/social-content:brief	Generate weekly content strategy	[topics] (optional)
/social-content:generate	Batch-generate platform posts	None
/social-content:hashtags	Generate hashtag recommendations	None
/social-content:calendar	Create DOCX calendar	None
/social-content:full	Run entire pipeline at once	[topics] (optional)
/social-repurpose	Repurpose existing content	None
/social-content:status	Show progress and generated stats	None

AI-Powered Features

• Brand Voice Profiling: Aaker Brand Personality Model (5 dimensions), Brand Voice Chart methodology, messaging hierarchy with proof points, and platform-specific voice adaptation rules
• Content Strategy Engine: Content Pillar methodology, Hero-Hub-Hygiene framework (Google/YouTube), 80/20 value-to-promotion ratio, RACE funnel tagging, and research-backed content mix ratios
• Hook Psychology: 5 science-backed hook frameworks — Pattern Interrupt (Pavlov/Sokolov), Curiosity Gap (Loewenstein 1994), Open Loop (Zeigarnik Effect 1927), Social Proof, Direct Value Promise
• Engagement Science: Cialdini's 6 Principles of Persuasion (Reciprocity, Commitment, Social Proof, Authority, Liking, Scarcity) applied to each post with principle tagging
• Algorithm-Aware Formatting: Platform-specific optimization for Instagram (first-line truncation, carousel advantage), LinkedIn (dwell time, document posts, link-in-comment), X (engagement velocity, thread format), TikTok (3-second hook window, completion rate), Facebook (meaningful interactions)
• Hashtag Intelligence: Instagram's 2023 relevance-over-volume shift (Adam Mosseri), TikTok keyword-SEO model, LinkedIn optimal count (van der Blom 2024), three-tier taxonomy with relevance scoring
• A/B Testing Methodology: Controlled single-variable testing (hook type, CTA style, tone, format, emoji density) with test variable labeling
• Content Atomization: Transform 1 source piece into 5-15 platform-native posts using Gary Vaynerchuk's Content Model and platform-specific transformation matrices
• Posting Science: Research-backed optimal posting windows per platform from Sprout Social 2024, Hootsuite 2024, Buffer 2024, and Influencer Marketing Hub 2024
• Content Mix Auditing: Automated weekly analysis against 80/20 rule, Hero-Hub-Hygiene ratios, pillar distribution, and platform coverage

Estimated Cost per Use

Disclaimer: Token estimates are approximate and based on typical usage patterns measured from skill prompt sizes. Actual costs vary with input data size, conversation length, and complexity. Estimates use Claude Sonnet 4.6 pricing ($3/1M input, $15/1M output). Cowork and Claude Desktop subscription users (Pro/Max/Team) are not charged per-token — these estimates apply only to direct Anthropic API usage. Running stages individually in fresh sessions uses fewer input tokens than running the full pipeline sequentially, because pipeline mode accumulates conversation history across stages.

Per skill (run individually in a fresh session):

Stage	Skill Prompt	User Input	Total Input	Output	Est. Cost
social-content-calendar	~5.9K	~800	~11.4K	~5.9K	~$0.12
sce-repurpose	~2.7K	~800	~6.3K	~3.0K	~$0.06
social-content-brief	~7.1K	~800	~11.5K	~6.0K	~$0.12
sce-brand-voice	~2.7K	~800	~6.3K	~3.0K	~$0.06
social-content-generate	~11.5K	~800	~16.3K	~6.0K	~$0.14
social-content-hashtags	~10.5K	~800	~16.0K	~6.0K	~$0.14
Standalone total			~67.8K	~29.9K	~$0.65

Full pipeline (all stages in one session — context accumulates):

Stage	Base Input	+ History	Total Input	Output	Est. Cost
social-content-calendar	~10.7K	0	~10.7K	~5.9K	~$0.12
sce-repurpose	~7.5K	~6.7K	~14.2K	~3.0K	~$0.09
social-content-brief	~11.9K	~10.5K	~22.4K	~6.0K	~$0.16
sce-brand-voice	~7.6K	~17.3K	~24.9K	~3.0K	~$0.12
social-content-generate	~16.3K	~21.1K	~37.5K	~6.0K	~$0.20
social-content-hashtags	~15.4K	~27.9K	~43.3K	~6.0K	~$0.22
Pipeline total			~153.0K	~29.9K	~$0.91

Running the full pipeline once typically costs $0.64–$1.18 in API tokens (Claude Sonnet 4.6).

Known Limitations

1. No direct platform integration — Posts are generated as text/DOCX. You copy-paste into your scheduler or manual posting. This keeps your data local and avoids API dependencies.

2. No real-time trending data — Hashtag recommendations are based on algorithm research and Claude's trained knowledge, not live trending APIs. Verify trends in each platform's native tools before posting.

3. No persistent scheduling — The plugin creates content during your session. For automatic publishing, import the calendar into free Buffer tier, Later, or your platform's native scheduler.

4. No analytics or reporting — This plugin focuses on content CREATION. Use your platform's native analytics or a free tool like Buffer's free tier to track engagement.

5. Session-based workflow — Content generation only happens while you're actively using Claude. Perfect for a dedicated 20-minute weekly session.

6. No multi-user approval workflows — Export the DOCX to your team for review via email or shared drive.

7. Context window limits — Generating 50+ posts in one batch may degrade quality. Default to weekly batches (15–25 posts).

Why This Plugin?

• Expert-level content strategy — Content Pillar methodology, Hero-Hub-Hygiene framework, Cialdini persuasion principles, and hook psychology in every post
• Save 2-3 hours per week on content creation
• Pay included with your subscription instead of $72–$5,988/yr for SaaS tools
• Algorithm-aware — Posts formatted for how Instagram, LinkedIn, X, TikTok, and Facebook actually rank content
• Keep your data local — Brand voice and content strategy processed within the Cowork environment
• Research-backed defaults — Posting times, frequencies, hashtag counts all sourced from Sprout Social 2024, Buffer 2024, and platform disclosures

See Also

• USER-GUIDE.md — Detailed tutorial and FAQ
• CHANGELOG.md — Version history

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Made by Plugin Factory — Building content tools that work with Claude.

Important Disclaimers

• AI-Generated Content: This plugin uses AI (LLM) technology which can produce inaccurate or incomplete outputs. All content should be treated as a starting point and reviewed for accuracy before use.
• Not Professional Advice: Outputs do not constitute legal, financial, tax, medical, or other professional advice. Consult qualified professionals before making decisions based on generated content.
• No Compliance Guarantee: References to industry standards, regulations, or guidelines are for informational purposes only. This plugin does not guarantee compliance with any law or regulation. Users are responsible for verifying all outputs meet their specific regulatory requirements.
• No Endorsement or Affiliation: Mention of third-party products, standards, or organizations does not imply endorsement, partnership, or certification by those entities.